"Atara" (Aramaic: place) is a multidisciplinary art project that deals with the collective subconscious that merges our personal dreams with ancient and modern dreams and memories. The project brings together artists, psychoanalysts, and technology entrepreneurs in order to create a place where we can explore our consciousness as individuals and as a group, and draw the boundaries of the social dream in which we live. The project draws its inspiration from the "Social Dream Matrix", a scientific method invented in 1982 in London by Gordon Lawrence and is used today in many countries around the world. The method was born following the book of Charlotte Beradt, who collected dreams for six years, during the 1930s, when there was anxiety about the totalitarian regime, and which "predicted" some of the events of the war.